Build Bold Strategy
Narrative Change, Facilitation and Coaching
We help leaders across sectors to align their action with their values clearly, courageously and collectively.
You are a corporate or nonprofit leader, intermediary organization, philanthropy, or social impact business ready to build a more just world.
You’ve done the equity trainings, written the statements, and launched the initiatives - but you still feel the gap between your intentions and your practice.
You want to close that gap with intentionality and accountability.
You like to bridge the gaps.
You are ready to decolonize your work but need clarity on what that means and how to do it.
You believe those most impacted should shape the direction of your work.
You are ready for strategy, evaluation and narrative change that advances your mission with an orientation toward justice.
What We Do
Facilitate Toward Clarity
Bridge multiple perspectives to find shared understanding.
Identify where equity shows up in your initiative’s or organization’s identity - whether in your mission, vision, values, or policies.
Evaluate With Purpose
Build your team's muscle for using important data regularly.
Understand the data, historical context, and root causes of the inequities you’re working to solve.
Plan with Justice in Mind
Co-design strategies that bring your boldest ideas to life.
Build leadership among team members and partners on how to practice applying equity principles to reshape, reframe, and rebuild their work.
About Us
Speaker
Create Good is a BIPOC woman-led business founded by Naaima Khan to challenge the disconnect between equity values and day-to-day practice.
In over 15 years in the nonprofit sector, Naaima brings sharp insight, lived experience, and a powerful ability to clarify complex issues - helping organizations transform how they work, not just what they say.
At Create Good, we believe justice isn’t just a goal - it’s a practice. It’s time to move from repeatedly observing how systems fail to live up to their promises to building into the work that we know is more effective.
The social good sector can and should do better.
Our Mission
We help leaders across sectors to align their action with their values clearly, courageously and collectively.
What Our Clients Say
“Naaima is an engaging and provocative presenter who encourages participants to be vulnerable.”
-The Open Door
“Naaima was kind, thoughtful, extremely prepared and a good facilitator, especially her willingness to be responsive to expressed needs of the group. I think we are in good hands with Create Good and I'm excited to continue this process!”
-826 MSP
“What I have enjoyed most about collaborating with Naaima is her gift of process facilitation. When we built our logic model, we had both ENFPs and ISTJs (Myers Briggs) on our planning team. Naaima facilitated a process that recognized, incorporated, and leveraged the divergent thinking and preferred communication styles of all our participants which led to an outcome that exceeded expectations.”
-Eric A., Stillwater Public Schools
"Everything you have done has been extremely helpful in getting us to a place where we can honor and learn from the past to move forward together!"
-City of Plymouth
“Naaima built our team’s capacity to do and enjoy program evaluation. She was helpful in getting us clarity on what data we needed, a plan for how to collect it and a method for using it to improve our programs.”
-StoryArk
“During the retreat, I felt productive and that Naaima was keeping us on task and redirecting where necessary. I appreciated that we worked on strategic planning but also allowed for people to share experiences and feelings - it was a good balance.”
-Minnesota Alliance on Crime
"Energetically, I felt that you truly cared about our success. You came with questions, concerns, attunement to what was needed, and naming things that were issues."
-Brooklyn Bridge Alliance for Youth
“Create Good did an amazing job translating our needs into an understandable, useful, racial equity-centered evaluation. The logic model and evaluation plan Create Good developed were straightforward and spot on. They constantly asked for feedback and made adjustments. Naaima was very easy to work with and was always prompt, forward thinking and reflective.”
-Center for Economic Inclusion
Our clients practice critical reflection on their assumptions and narratives to more deeply center equity.
Our work is hard and takes patience and true perseverance. Creating alignment between your equity values and your work will help you, your staff, and key partners gain clarity and a deepened sense of authenticity to propel your work forward.
Featured Clients
The Brooklyn Bridge Alliance for Youth (BBA) is a multi-sector collaborative committed to equity in positive youth development.
The Alliance includes the Cities of Brooklyn Park and Brooklyn Center in the Northwestern suburbs of Minneapolis, the school districts they encompass, two community colleges, Hennepin County, and youth in those communities.
BBA worked with Create Good to clearly define how they work more closely in alignment with their values through equity-centered strategic planning.
826 MSP’s mission is to amplify the voices, stories, and power of K-12 BIPOC students through writing, publishing, and leadership programs. Its work is grounded in its community and specific schools.
Create Good worked with 826 staff and board members to conduct a community engagement process that helped them develop a values-driven strategic plan.
Three Rivers Fibershed (TRF) is the Minnesota affiliate of Fibershed which develops regional and regenerative fiber systems on behalf of independent working producers.
Specifically, they expand opportunities to implement carbon farming, rebuild regional manufacturing, and connecting end-users to farms and ranches through public education.
TRF partnered with Create Good to develop shared values that act as a catalyst for the organization’s work on equity.
The Open Door provides food support for low-income individuals and families across Dakota County.
Staff invited Create Good to annual board retreats to plan how the organization can further authentic relationships with communities.
The Minnesota Alliance on Crime (MAC) connects systems, service providers, and victims to advance the response for victims of all crimes.
MAC is a membership coalition of more than 90 crime victim service organizations in Minnesota committed to supporting crime victims.
The Alliance worked with Create Good to unify its membership under shared values, clarify its vision and operationalize its commitment to equity.
StoryArk helps K-12 students initiate creative teams in which they collaborate to produce narrative podcasts, short films, and a literary magazine that publishes prose, poetry and visual arts.
With Create Good, StoryArk used a participatory process to build out its evaluation framework.
Our Services
There are a variety of ways that we can help you advance equity in your work.
Facilitating
Consulting
Speaking
